Through positioning, developer GTM, and AI-powered automation. 12+ years scaling developer products at JetBrains, Huawei, Lightrun, and more. Reforge alum.
Trusted by teams at
Six engagement formats. Fixed scope, transparent pricing, no surprise scopes.
Audit your positioning, GTM motion, and growth funnel to pinpoint what's holding you back
Craft messaging and strategy that resonates with technical buyers and developer communities
Build repeatable growth loops — from acquisition through activation, retention, and expansion
Product Marketing & Growth Strategist
I'm Daria — a product marketer and growth strategist with 12+ years helping developer-first companies grow. 7 years at JetBrains launching products developers love. Scaled growth at Huawei, Bitcoin.com, Lightrun, and Odigos. Helped 20+ startups across DevTools, Cybersecurity, and AI/ML find product-market fit and build repeatable growth. Reforge alum. Now combining deep PMM expertise with AI-powered automation to help startups scale without scaling headcount.
I craft messaging that resonates with developers, SREs, and technical decision-makers — because generic enterprise copy doesn't work here.
From beta programs to GA launches, I build go-to-market motions that drive trial, activation, and word-of-mouth in developer communities.
I design and run experiments across your full funnel — acquisition, activation, retention, expansion — powered by data and AI automation.
What leaders say — founders and marketing leaders who've seen the impact of sharp positioning and developer-first go-to-market strategy.
Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
Developer-first product marketing focuses on positioning and go-to-market strategies specifically designed for technical audiences. It combines deep understanding of how developers evaluate, adopt, and champion tools with proven PMM frameworks to drive organic adoption and community-led growth.
Daria works with Seed to Series B developer-first startups across DevTools, Cybersecurity, AI/ML, and open-source infrastructure. She provides fractional PMM and growth leadership for companies that need senior marketing expertise without a full-time hire.
GTM Clarity is a focused one-time project ($5,000–$8,000) that audits your positioning, ICP, competitive landscape, and go-to-market motion — then delivers a clear action plan you can execute immediately. It's the fastest way to sharpen your messaging and developer adoption strategy.
Unlike agencies, Daria embeds directly with your team. 12+ years scaling developer products (7 of them at JetBrains) plus hands-on work with 20+ startups means developer marketing expertise that generic agencies simply can't match. She ships work alongside your team, not just strategy decks.
Ready to Scale?
Sharp positioning. Stronger launches. Scalable growth.
Ready to nail your go-to-market and build a growth engine developers actually respond to? Let's talk.
Product Marketing & Growth Strategist
I help developer-first startups nail positioning, launch products developers adopt, and build growth engines that compound — from Seed to Series B.