DEVREL AUTOMATION FOR DEVTOOLS COMPANIES
YOUR DEVREL PIPELINE,
ENGINEERED.
The DevRel automation platform for DevTools companies. 10 autonomous agents run on your repo and ship triage reports, tutorials, videos, docs, and outreach — every week, grounded in your docs.
VALIDATED ON POSTHOG'S 40K+ ⭐ OPEN-SOURCE REPO · 337 TESTS ON EVERY RELEASE
See how it runs ↓THE PROBLEM
Manual DevRel
Doesn't Scale.
Your DevRel Hire Quits After 14 Months
DevRel churn is the worst-kept secret in DevTools. Every cycle resets institutional knowledge and burns another year of runway.
Your Docs Rot Right After You Ship
Release notes, API references, migration guides — they're always a sprint behind the code. Developers bounce when the docs don't match reality.
You Don't Know What Devs Say About You
Reddit, HN, Discord, X — your audience is having conversations about your product right now. Without listening, you're flying blind.
10 AGENTS.
2 PIPELINES.
Autonomous DevRel orchestration. Community signals become validated tutorials, videos, docs, and sales sequences — every week, on a schedule you don't run.
ATLAS
Central OrchestratorCoordinates the weekly run. Brokers context between agents, surfaces decision flags, and reports pipeline status plus OKR progress — without a human in the loop.
Sage
Community Manager
60+ GitHub issues scored
Priority & churn risk analysis
Echo
Social Listener
63 Mentions Indexed
Reddit, HN & Twitter mapped
Iris
Feedback Synthesizer
8 Pain Themes Extracted
Synthesized from weekly signals
Nova
Growth Strategist
2 A/B experiments pre-registered
Power analysis · guardrail metrics · scipy + Bayesian eval
Rex
Competitive Intel
3 competitors assessed
Threat scoring · opportunity mapping · weekly brief
Kai
Content
1 tutorial, code-validated
Vox
Video
1 walkthrough generated
Dex
Docs
API reference from AST
Pax
Sales
Outreach sequences live
Mox
Ads
Blog + social batch
LIVE RUN
THIS IS NOT A MOCKUP.
A real optimizer run iterating on prompt quality. Watch the score climb from a 92.0 baseline through three autonomous iterations — while the system logs each change, tracks the auto-reward table, and preserves every attempt in the history file.
Captured from a production pipeline run · Every iteration is logged, scored, and versioned · Nothing in the screenshot is staged.
BENCHMARK RUN
Tested on a 40K+ ⭐ repo.
A full pipeline run against PostHog's open-source repository and real community data. Numbers below are from a single weekly execution — not extrapolations.
+
Mentions Scanned
Per weekly Echo run
Issues Triaged
Priority + churn risk
min
Pipeline Runtime
End-to-end execution
Weekly Outputs
Shipped every Friday
WHERE IT LANDS
OUTPUTS LAND WHERE YOUR TEAM WORKS.
No new dashboard to check. No new login. The platform pushes every weekly output into the tools your team already has open.
↓ SAMPLE OUTPUTS — illustrative shape, not real data
Slack
Your team's weekly digest channel
- ›Friday pipeline digest
- ›Pipeline status + OKR progress
- ›Failure alerts from Atlas
#gtm-digest · Fri 9:00 📊 Week 16 · 63 mentions · 8 issues triaged (2 P0) · 1 tutorial PR · 1 video
GitHub
Triage and docs where the code lives
- ›Triage reports as labeled issues
- ›Tutorials as draft PRs in docs repo
- ›Architecture docs as markdown
PR #247 · docs: tutorial — feature flags + Next.js kai-bot wants to merge · 11 commits · 337 tests ✓
Outreach ready for your CRM
- ›Personalized outreach sequences
- ›Nurture flows as drafts
- ›Battle cards + objection playbooks
To: lead@acme.dev Subject: Saw your HN comment on observability 3-step sequence · 2 follow-ups queued
Drive / Notion
Heavy artifacts with shareable links
- ›Video walkthroughs (MP4)
- ›Campaign briefs + landing page drafts
- ›Competitive intel briefs
GTM Labs / Week 16 / Content ├─ tutorial-feature-flags.mp4 ├─ competitive-brief-q2.md └─ campaign-brief-launch.md
WHY NOT JUST…
YOU'LL ASK. HERE'S THE ANSWER.
Four common alternatives, and where each one drops the ball for DevTools GTM specifically.
VS CLAUDE CODE / CURSOR / COPILOT
Where it falls short
Coding copilots help engineers ship code. They don't triage issues, scan HN, write tutorials, or track competitors. Wrong job.
GTM Labs
A GTM agent system. Ships DevRel + Sales work each week — runs on your repo but produces artifacts that go to your community, not your codebase.
VS GENERIC CHATGPT / GEMINI PROMPTS
Where it falls short
A prompt can draft a tutorial. It can't ground code in your AST, cross-check claims against GitMCP, or feed 63 scanned mentions into next week's content.
GTM Labs
Seven pipeline-grade validation patterns: ast.parse() on every code block, official docs grounding, cross-agent context, scipy-backed experiment stats, 337 tests.
VS HIRING A JUNIOR DEVREL
Where it falls short
3–6 months to ramp. $90K+ all-in. Ships ~4–6 tutorials and 20–30 triaged issues per month. Resets when they leave after 14 months.
GTM Labs
48–72h from signup to first run. $149/month. 11 outputs per week on Day 1. Institutional memory that doesn't quit.
VS DEVREL AGENCY RETAINER
Where it falls short
$15K+/mo. Quarterly strategy + monthly content. Zero integration with your repo, your docs, your pipeline status. Pay for availability, not throughput.
GTM Labs
A product. Same 10 agents on your repo every week. Outputs land in your Slack, your GitHub, your email — not an agency deck.
PRICING.
Includes the full 10-agent pipeline. No long-term contracts.
Platform
Per workspace
Cancel anytime
- Full 10-agent pipeline on your repo
- 11 weekly outputs: triage, tutorials, videos, docs, outreach
- Outputs delivered to Slack, GitHub PRs, and email
- Email support (<24h response)
Enterprise
For Series A+ with custom integrations
- Everything in Platform
- Custom agent development
- Private workspace + dedicated compute
- SSO, DPA, and security review
- Quarterly roadmap calls
- Slack Connect + named engineer
Not ready for a demo? Sign up for early access →
DATA & SECURITY
Your code and docs,
handled like code and docs.
Isolated workspaces
Your repo clones and knowledge base live in a per-customer workspace. No cross-tenant data access. No shared prompts.
You own every output
Tutorials, triage reports, outreach copy — everything the platform ships is yours, licensed to you, not training data.
Delete on cancel
Cancel the subscription and every workspace, repo clone, and embedding is destroyed within 30 days. No recovery, no archives.
SOC 2 on roadmap
Working toward SOC 2 Type II. DPA and Standard Contractual Clauses available today on request.
COMMON QUESTIONS
WHO'S BUILDING THIS
I built this because
DevRel doesn't scale with headcount.
12+ years leading product marketing and growth for DevTools companies — JetBrains, Huawei, and a dozen developer-first startups. Same pattern every time: great product, no compounding DevRel motion, every new hire resets institutional knowledge.
GTM Labs is the system I wish I'd had for every company I worked at. 10 agents, 2 pipelines, grounded in your docs, validated against your code — running every week whether someone shows up or not.