Attribution that misreports where the money comes from. AI answer engines that recommend your competitor. Demand systems that live in one person's inbox. I measure the leak, fix it inside the stack, and measure again. Twelve years across developer platforms, B2B software, and e-commerce, so you have the answer to "what did we get for all this" before anyone asks.
Trusted by teams at
Fixed scope, fixed price. I take a baseline before anything changes, re-measure when the program ends, and price change orders when they come up.
Measure where you stand before anything changes: answer engines, search, product analytics, and how buyers actually compare you to rivals
Ship the program: positioning, pages, launch packs, enablement, listings. Fixed scope, change orders priced when they come up
Run the same baseline again and hand over the delta. If a number did not move, the readout says so
Product Marketing & Growth Strategist
I'm Daria. I spent 7 years scaling go-to-market at JetBrains, then led PMM and growth at Lightrun and Odigos, and have worked with 20+ developer-first companies across DevTools, fintech, and AI/ML. Reforge alum. Now I run GTM Labs: marketing engineering for companies with revenue to protect. I find the leak in the stack, attribution, AI visibility, or demand, fix it, and measure again. One interim Head of Growth seat at a time.
Messaging that survives developers, SREs, and the economic buyer in the same room. Generic enterprise copy does not work here, and neither does the reverse.
From beta to GA, launch packs built per channel, with the comparison pages and enablement a Director of PMM would own in their first quarter.
Every program opens with a baseline across answer engines, search, and product analytics, and closes with the same read. You get the delta, in numbers.
What leaders say — founders and marketing leaders who've seen the impact of sharp positioning and developer-first go-to-market strategy.
Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
Anything in the marketing stack that loses or misreports money you already paid for. An ad platform that sees a fraction of your conversions and optimizes against the wrong signal. An AI answer engine that recommends a competitor when a buyer asks an unbranded question. A pipeline that stops when one person is on holiday. Each has a number attached, which is how you tell a leak from a preference.
Companies with revenue: e-commerce and DTC brands with real ad spend, B2B software past about $5M ARR, developer platforms past Series B, and established companies whose marketing stack grew faster than anyone's understanding of it. The buyer is a marketing leader, or a founder who reads the P&L.
Pre-revenue companies, brands that want creative rather than plumbing, and anyone whose first question is whether AI makes it cheaper. AI runs the delivery already; you pay for the diagnosis and the fix. For a first marketer's questions, the free tools and the SaaS GTM Playbook ($149) are the honest buy.
A program has a baseline, a scope, a price, and a re-measurement. A retainer has hours. Marketing leaders get asked what they got for the spend, and a program answers that in the closing readout. The one retainer on the menu is the interim seat, and it exists because sometimes the honest answer is that the work needs a person in it for six months.
The same measurement before and after, in the unit the leak is denominated in. Attribution: match rate and attributed revenue. Visibility: unbranded citation share across ChatGPT, Claude, Gemini, and Perplexity, with branded prompts on their own line. Demand: qualified conversations per month. The readout is the last deliverable, and if a number did not move, it says so.
Yes. Twelve years of it, JetBrains to CNCF, and it is one door into the same work: a launch, a repositioning, or an interim seat at a developer platform. The developer-first PMM page covers that door on its own.
Ready to Scale?
Positioning, launches, and a number at the end.
An ad platform that cannot see your conversions, a competitor in the AI answer, or a pipeline nobody owns? Thirty minutes to find the leak.
Product Marketing & Growth Strategist
I help developer-first startups nail positioning, launch products people adopt, and measure what the work moved. Companies with revenue to protect.