I don't join as your fractional CMO. I run two experiments with your real users and channels, kill or keep each one with you every Friday, and hand over what moved the number.
For developer-tool and AI-product teams that don't have a growth lead yet.
Twelve years of developer marketing at JetBrains, Lightrun, Odigos and Radar.
The booking form asks three things: Team size · What the product does and who uses it · Monthly marketing budget.
Radar by Skyhook: unbranded AI answers 3/48 → 8/46 in eight weeks. GitHub stars 2,459 → 3,272 in ten.
A developer-tool or AI-product company with a team, a working product and no growth lead yet. If you're a solo founder, the pilot still runs, prepaid and fixed-end. How a pilot runs
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You pay for scoped tests with a stop date, not a marketing seat. Every experiment card names its metric before it runs. AI answer visibility, search, and product analytics are fair game, as long as we can read the delta on day 28.
Two experiments with your real users and channels. A decision every Friday: kill or keep. Day 28 is a readout and a handover of what worked.
How it runsKeep what worked running. One monthly readout. No new experiments until you ask for them. For teams that found a channel that moves the number and want it tended, not reinvented.
How it runsRun what worked, plus one new experiment each month. Friday kill/keep on the new one. Monthly readout. For teams that want the pilot pace without starting over every four weeks.
How it runsA fractional PMM retainer in this market usually runs $5.2k to $9.3k a month. Continuation is scoped work with a kill switch, not a seat on your org chart.
Work with the numbers in it: Radar by Skyhook · CAROL Bike · Keynote speaker site.
A baseline of the current funnel, then two cards: one product, one audience, one message, one channel, a metric and a stop date
Both experiments run with your real users and channels. A written Friday review decides continue, change or stop
Results and hours spent, and what to keep running. You keep everything
Growth pilots for developer tools
I'm Daria. I spent 7 years scaling go-to-market at JetBrains, then led PMM and growth at Lightrun and Odigos, and have worked with 20+ developer-first companies across DevTools, fintech, and AI/ML. Reforge alum. Now I run GTM Labs: four-week growth pilots for developer-tool and AI-product founders who don't have a growth lead yet. Two experiments with your real users and channels, a decision every Friday, and a handover of what worked.
Messaging that survives developers, SREs, and the economic buyer in the same room. Generic enterprise copy does not work here, and neither does the reverse.
From beta to GA, launch packs built per channel, with the comparison pages and enablement a Director of PMM would own in their first quarter.
Every experiment card names its metric before it runs, and the Friday review reads it. Week one is a baseline across answer engines, search, and product analytics; day 28 is the same read. You get the delta, in numbers.
Two people I worked alongside, at Veeam and at JetBrains, on what it is like to work with me.
Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
Seed to Series A developer-tool and AI-product companies with a working product and no growth lead.
The first week covers the diagnosis. Founders this year asked for tests with real users, not a document.
One product, one audience, one message, one channel, a metric and a stop date.
About an hour a week from the founder, and access to the channels and analytics the experiments use.
You keep everything. If something worked, Continuation picks it up month to month. Maintain keeps it running. Expand adds one new experiment a month. Either way, 30 days' notice, no retainer theatre.
Pre-product teams and anyone looking for a full-time hire. Not a fractional CMO retainer. Not a strategy-first engagement. Not for teams that already have a growth lead.
Start a pilot
Thirty minutes. We’ll pick two tests you can actually run, and what "kill" looks like on Friday.
For developer-tool and AI-product founders who don't have a growth lead yet.
The booking form asks three things: Team size · What the product does and who uses it · Monthly marketing budget.
Growth pilots for developer tools
I run growth pilots for developer-tool and AI-product companies: two experiments with real users and channels, a decision every Friday, and a handover of what worked.