4-Phase Developer-First
PMM & Growth Framework
A systematic approach to help developer-first companies nail positioning, launch products, and build compounding growth engines.
By Daria Dovzhikova · Updated October 2026
Positioning & GTM Audit
Deep dive into your ICP, competitive landscape, messaging, and go-to-market motion. I audit what you have, identify gaps, and map the path from current state to sharp positioning.
- Messaging framework and positioning document
- ICP and persona mapping with buying triggers
- Competitive landscape analysis
- 90-day GTM action plan with priorities
- Developer journey map from awareness to advocacy
Without clear positioning, everything downstream — launches, content, sales — underperforms. This phase builds the foundation.
Launch & Enablement
Ship launches, build sales enablement, create developer content, and activate your go-to-market motion. I embed with the team and execute.
- Launch plans and execution for products/features
- Sales collateral, battle cards, and objection handling
- Developer-focused content and community strategy
- Product demos, docs positioning, and landing pages
- Team playbooks and enablement training
Strategy without execution is just a document. This phase ships real work that moves pipeline.
Growth Experimentation
Design and run experiments across your full funnel — acquisition, activation, retention, expansion. Powered by data, AI automation, and rapid iteration.
- Experiment roadmap with hypothesis and success criteria
- A/B tests across landing pages, lifecycle emails, and pricing
- Conversion funnel optimization and drop-off analysis
- Automated experiment tracking and reporting
- AI-powered personalization and targeting
Growth isn't guesswork. Systematic experiments compound results and build institutional knowledge.
Scale & Expansion
Build the growth engine into a self-sustaining system. Expand to new markets, segments, and products. Transition ownership to your team.
- Monthly performance reviews with OKR tracking
- Quarterly strategy sessions with leadership alignment
- Expansion playbooks for new segments and markets
- Team mentorship and capability building
- Long-term growth partnership
The best consultants make themselves unnecessary. This phase builds your internal growth muscle.
Frameworks I Use
Industry-standard frameworks adapted for developer-first products.
AARRR Pirate Metrics
Acquisition, Activation, Retention, Revenue, Referral framework for comprehensive growth tracking.
ICE Prioritization
Impact, Confidence, Ease scoring system for prioritizing growth experiments and initiatives.
North Star Framework
Identify and align on the key metric that best captures value for your customers and business.
Growth Loops
Design sustainable, self-reinforcing growth mechanisms that compound over time.
Principles I Live By
Data-Driven Decisions
Every recommendation is backed by thorough analysis and testing, not assumptions.
Customer-Centric Approach
Focus on delivering real value to customers while driving business growth.
Sustainable Growth
Build long-term growth engines rather than short-term hacks.
Cross-Functional Collaboration
Work closely with product, engineering, and sales teams for holistic growth.
The Growth Pilot
Four weeks, two real growth experiments, a decision every Friday.
The diagnose, position, scale framework above is what week one of a pilot compresses into two experiment cards. For developer-tool and AI-product founders who don't have a growth lead yet. $5,000 fixed, half at kickoff. How a pilot runs · What an experiment card looks like
Book a 30-minute callReady when you are.
Discovery calls are 30 minutes. First one's on me.