Frameworks, templates,
and tools. Free.
The actual playbooks and calculators I run inside paid engagements — pulled out and made public. Use them, fork them, ship better growth.
Downloads
Templates, checklists, and frameworks ready to use — GTM audit, conversion checklist, metrics dashboard, email library.
Frameworks
Nine production frameworks I run with clients — growth audits, positioning, onboarding excellence, ICE prioritization.
Glossary
Plain-English definitions of 15 growth, marketing, and SaaS metrics terms — searchable, filterable by category.
Processes
Step-by-step processes for growth strategy development, experimentation, analytics setup, and team organization.
Growth Engine Framework
How to design a growth engine (not random tactics) — connected systems, reinforcing loops, consistent measurement.
Automation Risks
What goes wrong when you automate too early — warning signs, readiness checklist, and a 3-phase rollout plan.
Tools & Calculators
Twelve interactive tools — LTV:CAC, SaaS metrics, unit economics, cohort analysis, AB test, funnel analyzer, more.
Free DevTools GTM Audit
8-question diagnostic — score your positioning, DX, and growth engine in 3 minutes. Instant tier + matched engagement.
Conversion Checklist
16-item interactive checklist for landing page optimization. Track progress locally, audit any page in 30 minutes.
AI-Powered Growth Playbook
6-chapter free playbook on using AI for sustainable growth — foundations, agents, MLOps, lifecycle automation, case studies.
State of DevTools PMM 2026 (research)
Practitioner-led survey of how product marketing actually works inside DevTools companies. Methodology pre-published; survey opens Q1 2026; dataset will be free and open.
Want it customized?
Every framework here is also part of a paid engagement. Book a call to scope yours.