Frameworks, templates,
and tools. Free.
The actual playbooks and calculators I run inside paid engagements — pulled out and made public. Use them, fork them, ship better growth.
By Daria Dovzhikova · Updated October 2026
Downloads
Templates, checklists, and frameworks ready to use — GTM audit, conversion checklist, metrics dashboard, email library.
AI Agents
What AI agents do inside a growth motion, what to build first by stage, and where a human stays in the loop.
Playbooks
Deep, research-backed playbooks: AI search optimization (GEO), AI lead generation systems, agentic workflows, AI-powered growth.
Frameworks
Nine production frameworks I run with clients — growth audits, positioning, onboarding excellence, ICE prioritization.
Glossary
Plain-English definitions of 15 growth, marketing, and SaaS metrics terms — searchable, filterable by category.
Processes
Step-by-step processes for growth strategy development, experimentation, analytics setup, and team organization.
Growth Engine Framework
How to turn a growth plan into a testable experiment: the decision, the audience, the baseline, one primary outcome, and an experiment card.
Automation Risks
What goes wrong when you automate too early — warning signs, readiness checklist, and a 3-phase rollout plan.
Tools & Calculators
Twelve interactive tools — LTV:CAC, SaaS metrics, unit economics, cohort analysis, AB test, funnel analyzer, more.
Free DevTools GTM Audit
8-question diagnostic — score your positioning, DX, and growth engine in 3 minutes. Instant tier + matched engagement.
Conversion Checklist
16-item interactive checklist for landing page optimization. Track progress locally, audit any page in 30 minutes.
AI-Powered Growth Playbook
6-chapter free playbook on using AI for sustainable growth — foundations, agents, MLOps, lifecycle automation, case studies.
State of DevTools PMM 2026 (research)
Practitioner-led survey of how product marketing actually works inside DevTools companies. Methodology pre-published; original fieldwork plan Q1–Q2 2026. Current status and publication date unconfirmed.
Want it customized?
Free to use. If you want the experiments run for you, the Growth Pilot is four weeks.