About
Daria Dovzhikova — Product Marketing & Growth Strategist
Daria Dovzhikova

Product Marketing & Growth Strategist

Developer-First PMM,
Backed by a Decade of Results.

I'm Daria. I spent 7 years scaling go-to-market at JetBrains, then led PMM and growth at Lightrun and Odigos — helping 20+ developer-first startups across DevTools, fintech, and AI/ML find product-market fit. Reforge alum. Now I run GTM Labs: developer-first go-to-market delivered as a human-in-the-loop AI agent fleet, so one operator ships a full team's output without the headcount.

By Daria Dovzhikova · Updated June 2026

Core Expertise

Product Marketing & Positioning95%
Developer Go-to-Market92%
Growth Strategy & Experimentation90%
AI-Powered Automation85%

Nail positioning for technical audiences

I craft messaging that resonates with developers, SREs, and technical decision-makers — because generic enterprise copy doesn't work here.

Launch products developers actually adopt

From beta programs to GA launches, I build go-to-market motions that drive trial, activation, and word-of-mouth in developer communities.

Build growth engines that compound

I design and run experiments across your full funnel — acquisition, activation, retention, expansion — powered by data and AI automation.

Testimonials

Client Testimonials

What leaders say — founders and marketing leaders who've seen the impact of sharp positioning and developer-first go-to-market strategy.

Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
OS
Olga Starodubova
Sr. Director, Digital Marketing at Veeam Software
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
JG
Jura Gorohovsky
PMM Expert, Ex-JetBrains

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