Growth pilots for developer tools
I'm Daria. I spent 7 years scaling go-to-market at JetBrains, then led PMM and growth at Lightrun and Odigos, and have worked with 20+ developer-first companies across DevTools, fintech, and AI/ML. Reforge alum. Now I run GTM Labs: four-week growth pilots for developer-tool and AI-product founders who don't have a growth lead yet. Two experiments with your real users and channels, a decision every Friday, and a handover of what worked.
By Daria Dovzhikova · Updated June 2026
Messaging that survives developers, SREs, and the economic buyer in the same room. Generic enterprise copy does not work here, and neither does the reverse.
From beta to GA, launch packs built per channel, with the comparison pages and enablement a Director of PMM would own in their first quarter.
Every experiment card names its metric before it runs, and the Friday review reads it. Week one is a baseline across answer engines, search, and product analytics; day 28 is the same read. You get the delta, in numbers.
Two people I worked alongside, at Veeam and at JetBrains, on what it is like to work with me.
Daria is one of the brightest people I've had the pleasure to work with. She has an amazing ability to work under pressure, great analytics skills and strong communication skills. She is easy to work with, determined, self-organized and goal-oriented. Daria is truly a valuable resource.
Daria is the best Product Marketing Manager I've had a chance to work with at JetBrains, and one of my all time best hires. She has that one super valuable trait that many lack: she always looks for the 'why' behind every problem she faces. She can bring a lot of value at a senior or C-level marketing or product position.
Drop a brief or book a 30-minute discovery call.