Essays.
Long-form essays on developer marketing and growth, published here and across the GTM Labs newsletter.
The writing covers what actually moves go-to-market for developer tools: positioning for technical buyers, product-led and community-led growth, GTM engineering and agent operations, and the honest failure modes most playbooks skip. Most pieces draw on a specific engagement or original data rather than recycled theory.
By Daria Dovzhikova · Updated July 2026
The GTM Labs Newsletter
Developer-first growth, monthly.
One short, useful essay per month on developer marketing, AI-powered growth, and what's actually working in 2026. Unsubscribe anytime.
Essays
State of Developer-Tools PMM 2026 (research initiative)
The first practitioner-led survey of how product marketing actually works inside DevTools companies. Methodology pre-published; results free and open.
How to Design a Growth Engine (Not Random Tactics)
A systematic playbook for building predictable, compounding growth — connected systems, reinforcing loops, consistent measurement.
What Are the Risks of Automating Growth Too Early?
A practical risk assessment for founders: what breaks, why, and how to know you're ready to automate.
Ready when you are.
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