Case Studies

Work That Shipped.

Seven engagements with the full story: brief, system built, measurable result. The three named or dated 2026 engagements come first. Client details anonymized where NDAs apply.

Each case study follows the same arc: the problem the company arrived with, the system or positioning change that followed, and the numbers measured after. The work spans developer tools, observability, AI-agent startups, a connected-fitness brand and a keynote speaker, so the patterns transfer across stage and category.

By Daria Dovzhikova · Updated October 2026

01·Developer Tools / Kubernetes·July to September 2026

Radar by Skyhook: A Listening System That Triaged 1,635 Conversations and Filed 174 Worth Answering

Radar by Skyhook · open-source Kubernetes UI

1,635 conversations triaged, 174 filed for a human reply, zero posted by a machine

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02·Connected Fitness / DTC Ecommerce·June to September 2026

CAROL Bike: A Daily Content Pipeline That Drafted 42 Evidence-Grounded Articles and Let the Team Publish 39

CAROL Bike · AI-personalised exercise bike (REHIT)

42 evidence-grounded articles drafted, 39 published by a human, zero by a machine

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03·Professional Speaking / Personal Brand·April to September 2026, ongoing

Keynote Speaker: A Site in Decline Rebuilt for Search and AI Answers, Clicks Up 2.2x in Four Months

Keynote speaker and bestselling author on change and leadership · name withheld

Search clicks 172 → 386 in four months, from absent to top-3 in AI answers for her category

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04·Developer Tools / Own Product·May to July 2026

Origin: Building the CLI That Turns a Release Tag Into a Reviewable Marketing PR

Origin · open-source CLI, useorigin.co

14 releases in 12 weeks, 15 agents, every draft gated by a human in Git

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05·Developer Tools·90 days

Developer Tools Company Triples Trial-to-Paid Conversion

Series A DevTools Startup

3.2x trial-to-paid conversion in 90 days

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06·Observability / Cloud Native·4 months

Open-Source Observability Startup Nails Enterprise GTM

Seed-Stage Observability Company

First $500K ARR within 4 months of commercial launch

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07·AI / Developer Platform·6 weeks

AI Agents Replace 3-Person Marketing Team's Manual Work

Series B Developer Platform

40+ hours/week of manual work automated

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