Case Studies
Work That Shipped.
Three engagements with the full story: brief → positioning shift → launch → measurable lift. Founder details anonymized where NDAs apply.
Each case study follows the same arc: the go-to-market problem the company arrived with, the positioning and messaging changes that followed, the channels and motions we built, and the numbers thirty to ninety days later. The work spans developer tools, observability, and AI-agent startups from pre-seed through Series B, so the patterns transfer across stage and category.
By Daria Dovzhikova · Updated July 2026
01·Developer Tools·90 days
Developer Tools Company Triples Trial-to-Paid Conversion
Series A DevTools Startup
3.2x trial-to-paid conversion in 90 days
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02·Observability / Cloud Native·4 months
Open-Source Observability Startup Nails Enterprise GTM
Seed-Stage Observability Company
First $500K ARR within 4 months of commercial launch
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03·AI / Developer Platform·6 weeks
AI Agents Replace 3-Person Marketing Team's Manual Work
Series B Developer Platform
40+ hours/week of manual work automated
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