Landing Page
Conversion Checklist.

Headline clearly communicates primary benefit in <8 words, uses power words, matches visitor expectations.

Benchmark · Headlines with numbers perform 73% better.

Value prop answers 'What's in it for me?' within 5 seconds, quantifies benefits, differentiates from competitors.

Subheadline expands on main headline, addresses primary objection, maintains tone, under 20 words.

Copy focuses on outcomes not features, uses 'you' language, addresses pain points, includes social proof.

Uses bullet points and short paragraphs, important points highlighted, logical flow, effective white space.

Uses first-person language, creates clear expectations, avoids generic terms, optimized length.

Benchmark · First-person CTAs improve conversions by 90% on average.

Most important elements stand out, logical eye flow, proper contrast, consistent styling.

Key message and CTA visible without scrolling, optimized for different screen sizes.

Fully responsive design, touch-friendly buttons, readable text, fast mobile loading.

Page loads in <3 seconds, images optimized, minimal HTTP requests, CDN usage.

Benchmark · 1-second delay can reduce conversions by 7%.

Only essential fields, progressive profiling, smart defaults, clear field labels.

Benchmark · Each additional field reduces conversions by 11%.

Real-time validation, clear error messages, progress indicators, autofill support.

Authentic testimonials with photos, specific results, positioned strategically.

Security badges, guarantees, contact information, professional design.

Proper goal setup, event tracking, attribution modeling, funnel analysis.

Testing platform configured, statistical significance tracking, documented results.