Processes That
Actually Run.

Growth Strategy Development Process

Step-by-step process for developing comprehensive growth strategies from market analysis to execution planning.

1. 01Market and competitive landscape mapping
2. 02ICP and persona definition with buying triggers
3. 03Goal-setting via North Star + 3-4 input metrics
4. 04Channel scoring against ICP fit and unit economics
5. 05Quarterly OKRs aligned to leadership
6. 06Quarterly review + roadmap refresh

Growth Experimentation Framework

Systematic approach to designing, running, and analyzing growth experiments for optimal results.

1. 01Hypothesis with binary success criteria
2. 02ICE scoring (Impact × Confidence × Ease)
3. 03Sample size calculation + power analysis
4. 04Run with single-variable isolation
5. 05Statistical significance check before declaring winner
6. 06Document learning + roll into roadmap

Metrics & Analytics Setup

Complete guide for setting up growth analytics, tracking systems, and performance dashboards.

1. 01Event taxonomy doc (named events, properties, payloads)
2. 02Identify and trait sync across product, marketing, sales tools
3. 03Single source of truth via warehouse (Snowflake, BigQuery)
4. 04Reverse ETL for activation across CRM, lifecycle, ads
5. 05Dashboard hierarchy: company KPIs → team OKRs → experiment results
6. 06Weekly reporting cadence + monthly review meeting

Growth Team Organization

Best practices for organizing growth teams, defining roles, and establishing effective workflows.

1. 01Decide pod model (functional vs. funnel-stage vs. squad)
2. 02Define roles: PM, engineer, analyst, designer, marketer
3. 03Set up rituals: weekly standup, biweekly review, monthly retro
4. 04Establish backlog with ICE-scored experiments
5. 05Build hand-off contracts with product, sales, and CS
6. 06Hire to bottleneck — not headcount goals