9 KPIs. One Screen. Color-Coded.

This is a static, single-screen SaaS metrics dashboard. Type in your nine core numbers and each tile turns green or grey based on whether you're hitting top-quartile benchmarks. No integrations, no setup. The idea is to give founders and operators a fast, honest read on where they stand relative to public SaaS benchmark data.

The dashboard tracks ARR, MRR growth (month-over-month), gross revenue retention (GRR), net dollar retention (NDR), gross churn, CAC payback, LTV:CAC ratio, gross margin, and burn multiple. Top-quartile thresholds are pulled from the most- cited public SaaS benchmark datasets: the OpenView SaaS Benchmarks Report, the Bessemer State of the Cloud, and Tomasz Tunguz's published metric analyses.

Top-quartile thresholds at typical ARR scales: MRR growth 15-20% month-over-month at sub-$1M ARR, dropping to 8-12% at $1-10M ARR. NDR over 120% is the public-SaaS top-decile floor; 100% is healthy at private scale. Burn multiple under 1.0 is considered "efficient", under 2.0 is acceptable, over 3.0 means you're paying too much for each dollar of new ARR. Gross margin should be 75%+ for pure software, 60%+ for SaaS with services attached.

A red tile is a starting point, not a verdict. Burn multiple over 2 usually means CAC is the problem, not growth itself; fix CAC by interrogating your LTV:CAC and channel mix. Low NDR means expansion isn't working: look at your packaging, your usage-based pricing tier design, and your customer-success function. Churn red usually means activation failed: the customers who churned never hit the "aha moment" that justifies the spend.

Use it monthly once you cross $50K MRR and have at least 50 paying customers. Below that, the percentage-based metrics (churn, NDR) are noise. Treat the dashboard as a starting board for the conversation, not the conversation itself. Numbers in isolation lie; numbers in context (segment, cohort, channel, vintage) tell the truth.