Roast My
Pricing Page
Paste your pricing page. Get it graded against how developers actually buy — every “Contact Sales” wall, fake “Most Popular” badge, and hidden number called out by name, with the fix. We roast the page and the clichés, never you.
By Daria Dovzhikova · Updated June 2026
We roast the page and the category clichés — never you. No signup for the grade.
The 9 dev-first pricing checks
Most pricing-page graders score generic conversion cues. This one grades against the transparency gradient— how developers actually evaluate whether to buy: they self-serve, they distrust “Talk to Sales,” and they want to try before they talk. A page can pass every CRO checklist and still make a developer bounce. Here's the rubric, weighted so the dev-bounce failures count most:
- Hidden pricing / 'Contact Sales' only (heaviest — this is what makes a developer leave)
- No free tier or trial (heaviest — this is what makes a developer leave)
- Tier names that don't map to who-it's-for
- Usage-based pricing with no calculator
- Missing 'which plan am I' guidance
- Dark patterns / fake urgency / fake 'Most Popular'
- Enterprise-tier theater
- Feature-matrix overwhelm
- Annual-only lock-in framed as a discount
Built by GTM Labs — yes, we roasted our own pricing page first. The roast is a directional read from the page's text, not a full pricing audit.
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