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Free Templates
& Checklists.

Production-grade templates I run inside paid engagements. Drop your email to receive the pack — no upsells, no spam.

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What's In the Pack

Audit

Complete SaaS Growth Audit Framework

50-point framework for auditing your entire growth stack, from acquisition to retention. Includes scoring methodology and remediation worksheets.

Format · PDF · Spreadsheet
CRO

Landing Page Conversion Optimization Checklist

34-point checklist covering copywriting, design, UX, and technical optimization. Run it on any landing page in 30 minutes.

Format · PDF
Metrics

SaaS Growth Metrics Dashboard Template

Ready-to-use dashboard with MRR, CAC, LTV, churn, expansion. Works with Google Sheets and Excel. Connects to Stripe, Mixpanel, Amplitude.

Format · Sheet template
Activation

Customer Onboarding Excellence Playbook

Step-by-step guide for designing onboarding flows that drive activation. Includes wireframes, email cadence, and analytics setup.

Format · PDF + Figma
Experimentation

Growth Experiment Prioritization Template

ICE scoring template with 20 worked examples. Plug in your hypothesis, rank against your team's bandwidth.

Format · Notion + Sheet
Lifecycle

SaaS Email Automation Template Library

50+ proven email templates for onboarding, nurturing, upselling, retention. Copy, timing, and segmentation logic included.

Format · Markdown

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